Real Estate Glossary
Clear, practical definitions of the terms real estate agents actually use every day. When you are on the phone with a prospect, it is important that you do not use industry jargon.
Circle Prospecting
Calling homeowners in a specific area to generate new leads.
What is circle prospecting?ISA (Inside Sales Agent)
A dedicated team member who handles inbound and outbound lead calls. An ISA's goal is to book appointments for agents.
Learn what ISA means in real estateListing Appointment
The meeting where an agent pitches to represent a seller.
Understanding listing appointmentsExpired Listing
A property whose listing agreement ended without a sale.
Expired listings explainedFSBO
For Sale By Owner, a homeowner selling without an agent.
What does FSBO mean?Cold Calling
Calling prospects you have no prior relationship with to generate new business.
Get the cold calling definitionLead Nurturing
The process of building relationships with leads who are not ready to act yet.
How lead nurturing worksSphere of Influence
Your personal network of people who know, like, and trust you.
Sphere of influence explainedDoor Knocking
Going door-to-door in a neighborhood to meet homeowners face to face.
What is door knocking?Drip Campaign
An automated sequence of emails or texts sent to leads over time.
Drip campaigns for real estateReady to Win the Moment?
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